Maximize Visibility: Exploring Google’s Secondary Algorithms for Enhanced Visibility

It is very complex to list all the algorithms that Google has and their methodologies since Google itself does not give us objective and exemplified definitions, but rather a summary of how they work.
We will list some very important ones in this article beyond the Google Algorithm:
EAT (expertise-authority-trustworthiness)
Specialization, authority, and reliability. They concern the content you produce and how you produce them. Knowing how to speak appropriately about something and always being within your category, trying to offer relevance to users is what this algorithm seeks.
We can say that this is the main position that directs the page to be a reference in search results.
RankBrain
Linked to search intent, this update seeks to bring results closer to the intent and keywords used by users.
Fred
Basically, it’s a black hat filter. In this practice, individuals or entities employ tactics that violate Google’s guidelines and terms of service to artificially inflate their website’s search engine ranking.
These tactics may include keyword stuffing, hidden text, spammy link-building, and other black-hat SEO techniques.
Google discourages such practices as they can lead to poor user experiences and degrade the quality of search results.
Websites that engage in these questionable techniques may face penalties or even removal from Google’s search index, negatively impacting their online visibility and credibility.
It is advisable to focus on ethical and white-hat SEO strategies to achieve sustainable and long-term success in search engine rankings.
Fred prevents these pages from going up too much, without offering relevant, quality content.
MedicUpdate
It is related to the credibility of pages that deal with health, legal topics, and others that require extra attention, after all, the dissemination of incorrect or hyperbolized information in these areas leads to huge problems.
Therefore, this MedicUpdate aimed to improve the way these themes are ranked.
Reliability Update
Modification of organic results for websites and news. The goal of prioritizing the public’s trust in a pre-announced website was not achieved.
2019: Diversity Update in Search Results
Limited sites with high authority to 2 results displayed in the same search, making it difficult to capture many positions in the top 10.
2019: BERT
Implementation of neural networks. The objective was to bring the algorithm closer to research with humans. Sites that already had a good optimization practice did not have any problems with this implementation.
2020: Position 0
It prevented simultaneous display of results both in the original position and on the results page.
2021: Page Experience
Contrary to expectations, this anticipated scenario did not materialize, as pages that failed to provide satisfactory user experiences did not get replaced within that category, and their rankings remained largely unaffected.
Read Also: Google Algorithm: What, How, and Why You Need to Know
Why know the Google algorithm, then?
After going through so much information, this question persists. The answer is: to be relevant.
If you are in the online environment and want to stay there, be relevant, and appear to customers or people in general, then you need to know the algorithms that will regulate how this happens.
Avoid wasting time
Firstly, this avoids wasting time. In the end, despite the existence of digital and business marketing strategies, companies persist in adapting to Google’s rules because it’s the platform where they can effectively disseminate their content.
If a company does not achieve a high ranking on Google, it cannot expect to effectively reach and prospect customers. Google rankings are arguably the most potent means to maximize one’s reach.
You also cannot expect any content to be prioritized and the user experience ignored.
All algorithms that govern search engines always seek the same objective: to bring relevance to users.
Ensures greater security
Furthermore, knowing how these algorithms work also prevents us from falling for many specific scams. The black hat, for example, is one of them. This is a series of SEO techniques that aim to raise a website dishonestly in search results.
Your website, for example, may suffer from comment spamming that aims to steal your access, linking malicious URLs or even those that are indexed with the same keywords as yours, which confuses the algorithm and displays the comment with a certain priority.
In this way, knowing the environment you find yourself in and its details helps you put together strategies to defend yourself from attacks and prevent very specific problems.
Remember that, in addition to functioning and adapting to the Google algorithm, it is important to always invest as much as possible in good servers to host your website and use the best plugins for it.
Security is a crucial thing, regardless of whether it deals with the volume of data or even confidential information, a website has a very specific trace that can lead to you in a very simple way.
As a user and as a website owner, you must always be aware of problems in the virtual environment and know, in advance, how to resolve them.
SSL is one of the most used security protocols on the Internet, especially on virtual commerce sites. In this aspect, SSL is a protocol to guarantee security and authenticity in communications between the client and the server.
Such a protocol is essential, even more so when we talk about data security related to online transactions, such as credit card purchases and bank slips.
Conclusion: the Google algorithm
The virtual space, as we saw in all previous sections, has many rules, after all, it is all based on programming and logic.
These rules exist to prevent constructive interaction from being limited. What does that mean? When creating online content, it’s essential to channel and present it to the audience that aligns best with your goals.
Users should steer clear of those who have no intention of adding value to the user experience and instead rely on clickbait or other methods to generate views and exploit monetization through clicks and impressions.
Once on the Internet, you cannot completely remove content, as there are countless ways to copy it, modify it, and pass it on. Does that mean it’s impossible? You can never ascertain the deletion of this content without employing specific tools.
As an extensive repository of content and indexes, it’s crucial to keep it organized. Google does not understand the entire Internet, nor the virtual environment, but it is the most used for disseminating content and reaching an audience.
Therefore, knowing the algorithms and how this environment works is crucial for all types of users: medium, advanced, or companies.
Never forget to apply cybersecurity concepts and protect yourself as much as possible, in addition to always looking for good sources of information about what you need to know.
With this article, we hope that you are now able to better understand how Google’s algorithms work and how their searches and result sampling work.
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