Appearing on Google is mandatory for anyone who has a website. Find out how to do this now (simple tutorial).

Having a website is only worth it if there are people accessing it, right? The best way for your website to have a significant amount of traffic is to be in search engine results. But how can you make your website appear on Google easily?
In this article, we will show you the entire process of indexing a website on Google. From those who are newly created, to those who have been active for some time but are not seeing results.
It is important to highlight that the content described below may seem a little technical, but we explain it in the most comprehensive way possible so that even novice users know how to make their website appear on Google with ease.
How does the Google algorithm work?
The Google algorithm is the “robotic mind” behind the search engine that decides which website will appear first in the results. If a website appears on the first page, it means that the algorithm evaluated several criteria and decided that that content will be the one that will most help the user who performed the search.
Being on Google means making the algorithm happy enough to recommend your content to other people. But how to please the algorithm? The first step is to understand how it works:
- Page crawling: Google, using crawler robots called crawlers or spiders, traverses the entire internet discovering new pages. This is done through links to already indexed pages. These robots go through all the links until they discover new ones that are not in the database yet.
- Indexing: once the search engine discovers non-indexed pages, the next step is to insert an extensive database with all indexed sites into Google’s site index. This index goes through all websites and retrieves information such as titles, keywords, links, and estimated content quality.
- Search ranking: when the user performs any search on Google, the ranking algorithm is activated. As the name suggests, it checks the best possible response for the user’s context. In this process, several factors are considered to define “what is the best answer” and “what is the best answer”. Many of these factors are hidden and some have already been confirmed for ranking.
- Display of results: based on the classification carried out by the search engine algorithm, Google displays the most recommended results.
- Display of paid traffic results: together, there is also its own algorithm for displaying paid traffic results, those sponsored links that appear before organic sites in the search. In this case, an auction is considered for each ad divided by keyword.
How long does it take for a website to appear on Google?
There is no exact answer to this, as the time for a website to be properly indexed and evaluated by Google varies. This can be done in a few days or several weeks. However, for a website to appear consistently (with regularity and constant visitors), it normally takes 6 months to 1 year, depending on the optimizations carried out.
Why is it important for your website to appear on Google?
Because this gives you a series of absurd advantages that can be used to earn more money, such as:
- Visibility: as it is the most used search engine in the world, having your website on it ensures that many people find it organically. This massive traffic can be used to sell products, reinforce your brand, and much more.
- Credibility: with constant daily access, greater credibility is guaranteed for advertisers, products, or the public, in general, as anonymity on the internet generally causes distrust.
- Competitiveness: Your competitors are probably already appearing on Google. Participating in this “fight” makes you more competitive, enabling you to also have significant results.
- Greater money-making: having more traffic means more attention for your brand, ensuring a greater possibility of offers being made to a qualified audience.
How to make your website appear on Google?
Below we will list the steps necessary for your website to appear on Google. Remembering that following these steps helps the algorithm find your pages and index them, but much of this process depends on the search engine itself.
Check if your website is already appearing on Google
It may be that your website is already being indexed by the search engine. To find out, type the code below into a search:
site:searchgnomes.com
Remember to change the address above to your website’s URL. If it is already being indexed by Google, pages that are already in the indexing database will appear.
Regardless of the situation, follow the steps below to ensure that future pages are computed as quickly as possible.
Remember to change the address above to your website’s URL. If it is already being indexed by Google, pages that are already in the indexing database will appear.
Regardless of the situation, follow the steps below to ensure that future pages are computed as quickly as possible.
Register your website on Google Search Console
Google Search Console (formerly “webmaster tools”) is a tool that offers website owners the ability to monitor the presence of indexed pages in search results.
The platform offers completely meaningful information about how Google itself analyzes your website’s pages, which gives you enough data to optimize your pages’ performance in searches.
Among the available tools, there are: performance monitoring, website indexing, keyword optimization, and Google alert for possible problems.
To register your website on Google Search Console, follow the steps below:
- Access the platform page and in the top left corner menu click on add property.
2. Then select the property type. Generally, the first option domain.
3. Google Search Console will ask for a DNS record to be entered to confirm that the address entered actually belongs to you.
In this case, you can contact your hosting company’s support to do this or enter the information yourself. To do this, go to cPanel , in the domains section and click on DNS zone editor.
This way, you will be able to insert the code generated by Google Search Console. However, we would like to advise, especially novice users, that the ideal is to request this change from the hosting provider’s support, as incorrect changes to the DNS can generate severe problems with the domain.
Use SEO Strategies
After having your website indexed by Google Search Console, it’s time to start improving your content. We will show you how to do this below.
How to do SEO on your website so it appears on Google?
All of the SEO strategies listed below are effective in the medium and long term, as each change takes time to be recognized by Google and evaluated by the search ranking algorithm.
Furthermore, this is a “must do” job for any website that wants to appear in search results.
Write quality content focused on searched words
First of all, it is extremely important to write and publish quality content. But what is quality content? In general, it is the one that answers the user’s questions as completely as possible.
For example, if the user searches for the term “how to cook potatoes”, content that provides this solution in the simplest and most complete way (according to the Google algorithm ) will be in first place.
Therefore, to write quality content, ask yourself these questions:
- What does the user really want from this search: learn how to do something? be informed of something? entertain yourself?
- How can I offer the most complete solution for him in an accessible language?
- What are my competitors doing for that same keyword?
Another way to ensure that you are publishing quality content is to check the first ten results for the keyword, analyze the subtopics covered by each one and rewrite them to make them easier to understand and more complete, eliminating all the doubts.
Have a frequency for publishing content
There is no point publishing quality content if this is done monthly. Your content publishing frequency should be at least weekly, because this guarantees new entries in Google’s index, increasing the chances of some of your content reaching the first page.
That’s why it often takes 6 to 12 months to appear on Google effectively, because this is a considerable amount of time for some content on your website to go viral and start bringing significant visits.
Structure your content through headings
All of your content must be scannable by the user’s eyes, since no one actually reads every word typed in a text, with very few exceptions. Therefore, create a structure using the headings h2, h3, h4 and even h5.
These HTML elements make it easier for Google robots to understand and for the user to understand the written content. If you want to further increase your visitor’s scanning ability, insert meaningful images and bold the most important words.
Check if your website is really responsive
Most current WordPress themes are already responsive. The problem is that by relying on this, many website owners forget to test key pages.
Thus, a certain piece of content that would receive a massive amount of visits is often ignored by Google because a certain element, such as a pop-up, breaks the page on mobile, generating a terrible experience for the user.
Carry out link-building strategies
Link building is the act of generating links from other websites to yours, something that makes Google trust your content more because if several websites recommend it, it must be good, right? To earn links from other sites there is no specific formula, as each site owner uses different strategies, such as:
- Ask partner sites to nominate your content
- Waiting for other content creators to indicate their posts voluntarily
- Participate in events where the website will be publicized
- Make guest posts, posts on other blogs, to have a link indicating yours
Optimize your website performance
Optimizing a website’s performance means making it load faster. This is one of the most valuable criteria for appearing on Google, as it values a good user experience.
To make your site open almost instantly, install caching plugins like WP Fastest Cache (the simplest plugin in this niche), use a CDN, and optimize images via plugins like Smush. These small attitudes generate surprising results.
To check your loading speed, use Google’s page speed insights. The tool even tells you what to do to further improve the performance of your pages.
Insert alternative text into images
Inserting alternative text in the images of your posts tells Google what is being shown in them. It is a useful accessibility option for people with disabilities, reduced internet, and for Google.
To do this, in WordPress, when clicking on an image, on the right side, enter the alternative text in the corresponding box, as shown in the image
Conclusion: how to appear on Google
In this post, we show you the basics to appear on Google correctly, follow all the tips step by step to get your website indexed quickly. However, as explained in the content, although this process is relatively simple, Google may take a while to show the results, especially on the first page
This happens precisely because of the highly specialized competition. What to do? Continue producing quality content and optimizing your website in the best way possible.
We also have other content that teaches you other things, such as:
Google Algorithm: What, How, and Why You Need to Know