Unlock the Power of Search Rankings through the Google Algorithm

The Web has rules like any other environment, but here the specificity is that the production of content and its sampling have well-defined standards.
And those who govern them are the search algorithms since they determine who and how they will receive the answers they are looking for, mainly the Google algorithm.
But, in addition to them, there are several other algorithms that operate in this busy environment.
Therefore, to help you better understand this subject, thus managing to position yourself correctly to achieve engagement and relevance with your audience, in this article we will address the Google algorithm, which is the most used search engine in most of the world and which does not is unknown to anyone.
Read more: Get Your Local SEO Service with Search Gnomes
What are algorithms and what is their presence like on Google?
Algorithms are sequences created to solve problems, in short. They are finite and are present in both Computer Science and Mathematics, being used in the most diverse scientific fields.
So, when creating an application or even a website, it adheres to a series of algorithms that ‘direct’ the actions triggered by specific conditions.
Algorithms work a lot with “if this, then that”, that is, logical and well-defined sequences.
But how does all this mathematical explanation apply to Google? Let’s think about the following statement: Google is the largest search platform in the world, right?
If we cannot say this with certainty at some point, we can still assert that it remains the most popular.
So, if the search volume within the platform reaches very high levels daily, it necessitates the implementation of a series of ‘rules’ and triggers to maintain control over the situation.
And this control that we mentioned concerns both the ability to organize information and separate it correctly, sending and receiving more and more data, without compromising the user experience.
How does the Google algorithm work?
Now, objectively speaking, the Google algorithm is still unknown in its completeness, but we know some important things about it, such as its “areas of activity”:
- Page tracking;
- Indexing;
- Ranking.
The existence of this categorization makes many activities possible, such as keeping the virtual environment as safe as possible so far, since, those who want to appear to the user, need to present a safe and very relevant website.
What are the steps that decide the ranking of the website?
In addition to the known algorithms (to a certain extent) that influence search results, there is also a series of actions that lead to the ranking of the website that has just arrived on the Web, called indexing.
We talked about them in the last section, but very briefly. Here we will detail a little more, check it out!
Tracking
As soon as new URLs are posted on the Web, the Google bot begins a process called crawling, which is, in short, finding these URLs.
With this in mind, it’s advisable to concentrate on content that indexing can cover and that possesses relevance and optimization. You must ensure that your website is discoverable through crawling.
Indexing
After carrying out this constant mapping to find URLs, the bot starts placing them in its database.
It organizes according to the relevance that the content has and where it fits correctly, so when you upload your URLs, you need to ensure that the content follows the rules of relevance and quality.
Ranking
Full involvement of SEO (search engine optimization). Remember that within this practice, we include website speed, optimization, and responsiveness.
After identifying the content, this step ranks it and establishes an order of importance for display.
Some important points to score well in this regard:
- Page loading speed;
- Responsiveness;
- Usability;
- Quality of backlinks;
- Click-through rate on the SERP;
- Length of stay;
- Use of keywords.
In other words, all the content is really significant to give the page a good place. Here we analyze what the page is offering and whether its tools are enough for the user to feel comfortable.
Of course, experience metrics come into effect after a certain amount of interactions, because the site’s metrics start to feed into the algorithm correctly.
Which categories act in search results according to Google’s algorithm?

When a search is initiated, these algorithms come into action to separate and display the most useful results according to the form the user requested.
Knowing exactly the commands and the exact, specific way these algorithms work is not yet possible, but we have good information to get a general idea.
Below is the list of factors relevant to displaying results on Google:
Meaning
Here, the most important words are research objectives and synonyms. This category involves understanding the user’s information needs, the search objective, and determining how to present the results.
When searching for something with typos, this part organizes the results by considering not only the error but also the various ways the sentence was written.
For example, when we search for “change Windows theme,” the results will not display only those exact words; instead, results like “adjust Windows colors” or similar phrases may appear.
If we always received results identical to our search queries and the way we typed them, we would never discover more relevant results expressed differently. Therefore, this part ensures that this type of “injustice” does not happen.
Relevance
Pages are classified for the user following criteria that determine their usefulness for that specific search.
If the search is about “how to groom your dog,” then pages containing these keywords in their body will receive priority. Furthermore, those with additional elements will be ranked even higher.
For example: it is not enough to have thousands of “how to groom dogs” in the body of the text, but rather explanatory images or videos. Hyperlinked URLs etc.
Relevance doesn’t subjectively assess how the content is written or which topics are primarily discussed on the page itself, as it represents just one of several ways to present it.
Quality
We’ve already talked about this here at some point: Google EAT. This algorithm, in order of its acronyms, concerns expertise, authority, and reliability in talking about something.
Although it’s a broad concept and we’ll delve into it in another section, EAT is one of the tools that a website must utilize to earn “Google’s respect.”
This means that, when you acquire reliability and experience in talking about something, Google will start using it as a “reference” within searches on your topic.
A website that specializes in curiosities and has an unquestionable quality about it will be a good example when users search for curiosities.
Usability
This aspect seeks to correct the problem that arises when the contents are very similar. Priority is given to pages that provide a more pleasant user experience.
Here is the website optimization part, responsiveness and the concepts of Core Web Vitals applied and working.
Despite the extensive discussions about optimizing the website and enhancing the user experience, this is where we can witness one of the most practical applications.
One of the main ones is, of course, making sure that the user is comfortable with their own experience.
Context
Location, previous search history, and search configuration are taken into account. These are the research contexts.
This part uses some very personal data (not including ethnicity, religion, or political inclination) to personalize results that cannot be well located geographically.
In other words, when you search for “bars nearby” you can get results that are more in line with your preferences than with the location you are in.
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Continue your Read with Google’s Other Key Algorithms: Beyond the Google Algorithm